Ingfit was created in 2013 by founder and CEO Lee Sandwith. It started out as a small project to write a small nutrition guide in response to requests from lots of people for him to share his weight loss secrets. From there the website grew in general nutritional content, before transitioning into the keto and paleo world in 2017.

In early 2018 Lee decided he had had enough of trying to get keto products to make his own lifestyle more convenient., the store, was born, and the company defined its values and its mission to educate the masses, worldwide, but first in the UAE, about the metabolic diseases that are compromising their health and longevity without their knowledge.

Meet The Team

Lee Sandwith

CEO & Founder

Andrew Hill

Chief Commercial Officer

Antonios Kouris

Chief Operations Officer

Bronwyn MacRitchie

Business Development Director

Board Of Advisors

Drs. James & Steve Costello

Mount Mayon

Brothers with degrees from Minnesota in biochemistry and dentistry, Drs. James and Steve Costello found themselves in Hong Kong in the 1980s, where they continued studies in Naturopathy and Traditional Chinese Medicine. They are co-founders of the amazing Mount Mayon, producers of the award winning Pili Nut.


Dean Henry

The Clean Living Company

Dubai based Dean Henry is one of the co-founders of The Clean Living Company which is responsible for unleashing simply the best bone broth in the UAE. Dean is also a qualified and practicing Functional Health Coach with a passion for all things longevity & wellness.

Dr. Sam West

NKD Living

Dr. Samuel West graduated from Swansea University with the prestigious Robert Gilbert Prize for Medical Genetics and has now completed his PhD in Pharmacogenomics. Sam founded NKD Living with his business partner, Sophie West, to develop innovative food products to support people managing diabetes


Jeff Webster

Hunter & Gather

Jeff Webster is one half of the amazing Hunter & Gather, creators of some the UK’s finest avocado based, pioneering products such as avocado oil mayonnaise, avocado oil and MCT Oil. These guys are all about keeping things simple with real ingredients and no hidden nasties.

Freda Molamphy

Holistic Nutritionist

Having spent a number of years as the official Holistic Nutritionist for the Dublin Marathon, and having had a few olympic athletes as clients, Freda brings a wealth and breadth of experience to the board, especially in relation to the benefits of low-carb for endurance.